By cultivating experimentation we foster the processes of non-static open thinking, circular thinking between creative minds, where the obvious is not present and varied repetition is understood as a possibility to give form to what we consider impossible. Such a process turns perspectives upside down in order to search for solutions that have not yet been explored.

Produzione Privata supports and encourages collaboration with craftsmen and promotes the need for experimentation to produce objects that enhance the human hand and the essence of materials.